August 2, 2016
Special City events garner awards at state convention
MURPHY (August 2, 2016) Rapidly becoming known as a venue for innovative, entertaining events and festivals, the City of Murphy was recently recognized by the Texas Festivals and Events Association (TFEA) with a number of awards at their annual conference.
The TFEA, an affiliate of the International Festivals and Events Association, is a professional trade association for Texas-based festival and event planners, volunteers and suppliers. The organization’s annual award conference was held in Corpus Christi July 21-24.
During the conference, Murphy’s inaugural craft beer festival, “Tunes, Tails and Ales” was presented the Zenith Award by the organization for excellence in festival and event promotion. The spring craft beer festival competed in the $75,000 and under category.
The event brought together over 50 area craft beer brewers and distributors and coupled the libation-tasting with a crawfish boil and daylong live musical entertainment. The event drew an impressive crowd from the local and regional areas.
“The Zenith Award is the largest, most prestigious award given out to festivals and events for the state of Texas,” said Caitlyn Mullins, Recreation Manager. Mullins and Special Events Coordinator Kayla McFarland oversaw the festival from inception to execution.
To compete for the award, the staff submitted a binder with documentation demonstrating work in over 20 different event components. Each component took between one and three pages of descriptive details on their work. Also included were supporting materials such as photos, articles, ads, and other ancillary items.
In addition to the Zenith Award, the craft beer festival was presented with a First Place Award of Marketing Excellence in the Best Ad Series category, and a Second Place Award of Marketing Excellence in the Best Event Website category.
“We were elated to hear our name at the conference so many times,” said Mullins. “It’s a testament to the hard work of our staff, our volunteers, and the support of the Council.”
While the craft beer festival garnered these prestigious recognitions, the Murphy Maize Days fall festival was presented with a Third Place Award of Marketing Excellence in the Best Miscellaneous Printed Materials category. And, the Rainbow Trout Roundup was presented with a First Place Award of Marketing Excellence in the Best Ad Series category.
“Our mission is to bring these festivals, events and activities to the Murphy community and do so in a professional way that meets the expectations of residents,” she said. “We get many compliments from residents, and we appreciate them, but when your peers in the industry take notice, it really makes it all very special.”